Travala, a crypto-native travel booking service, has announced its integration with Trivago, a global hotel and accommodation search platform. This collaboration will allow Trivago's millions of users to access Travala's inventory of over 2.2 million properties in 230 countries and make bookings using a variety of cryptocurrencies.

Travala offers payment options in over 100 cryptocurrencies, including prominent ones such as bitcoin, ether, BNB, and its native token AVA. Timo Itterbeck, Head of Account Management at Trivago, expressed the company's commitment to providing a comprehensive overview of accommodation options and embracing emerging payment methods like cryptocurrencies through this integration.

This development is part of Travala's ongoing efforts to promote cryptocurrency adoption in the travel industry. The company previously integrated with travel search engines Skyscanner and KAYAK, positioning itself among established agencies like Expedia (NASDAQ: EXPE ) and Booking (NASDAQ: BKNG ).com.

Juan Otero, CEO of Travala, highlighted the significance of the integration, stating that it not only benefits Travala but also contributes to legitimizing the crypto ecosystem by increasing the visibility and use of cryptocurrency transactions for real-world services.

In December, Travala reported that its year-over-year revenue had nearly doubled to $100 million and unveiled a bitcoin and AVA corporate treasury plan. On average, 78% of its bookings in 2024 were paid for using cryptocurrency. Despite these financial achievements, Travala declined to comment on recent reports of an unsolicited takeover approach it received late last year, with a valuation exceeding $100 million.

Travala's mission is to provide a decentralized and transparent travel booking experience by leveraging blockchain technology. Originally launched on the Neo blockchain in 2017, the company migrated to BNB Chain in 2020 for better scalability and lower fees. The same year, crypto exchange Binance acquired a stake in Travala.

Following the integration with Trivago, users selecting a hotel from Travala's inventory will be redirected to Travala's platform to finalize their booking and can benefit from rewards through the AVA Smart Program, which includes discounts and up to 10% back in bitcoin, among other web3 travel rewards.

Travala's expansion continues as it now supports bookings with Solana-based assets and rewards, and recently included President Trump's official memecoin, TRUMP, to attract a broader audience.

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