January 28, 2025
Royal Caribbean Group said Tuesday that it would enter the river cruising market under its Celebrity brand.
The cruise line, best known for sailing large ships, will begin taking bookings later this year for European river cruises in 2027.
In an interview with Skift, President and CEO Jason Liberty said that his company had been leaving money on the table by not having a product in this market. According to its market research, half of Royal Caribbean's guests have either done river cruising or say they want to try it.
What am I looking at? The performance of cruise and tours sector stocks within the ST200 . The index includes companies publicly traded across global markets including both cruise lines and tour operators.
The Skift Travel 200 (ST200) combines the financial performance of nearly 200 travel companies worth more than a trillion dollars into a single number. See more cruise and tours sector financial performance .
Read the full methodology behind the Skift Travel 200.
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