January 21, 2025
With its first season producing over $200 million, Apple TV+ series Severance has become a major income source for the streaming platform. Data published by Deadline and derived from Parrot Analytics shows that this performance beats the $184.8 million generated by Slow Horses but behind the $299.4 million pulled in by The Morning Show.
Last Friday's launch episode of the second season highlights Apple's ongoing attempts to establish Severance as a flagship show that goes with its premium brand. Parrot Analytics credits its weekly release schedulewhich promotes rewatching and catch-up viewing even after the season finalefor the show's consistent income generating.
Apple is also hinting to Ted Lasso maybe having a fourth season. With more than $600 million in income throughout its three-year run, the blockbuster comedy series has become pillar of the platform.
Using its own Content Valuation approach, Parrot Analyticsa company focused on audience measurement and performance analysis for entertainment contentestimates the income effect of individual titles across certain geographies. This approach assesses a show's income contribution over a certain period, therefore providing information on its worth for streaming services.
Apple ( AAPL , Financials ) has not revealed particular financial information for its streaming operation.
This article first appeared on
GuruFocus
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