Roth MKM keeps a Buy rating on Imax (IMAX) with a $28 price target after the company signed an exclusive, worldwide deal with Netflix ( NFLX ) to show Greta Gerwig’s “Narnia” movie on Imax’s screens. Based on the “well known Chronicles of Narnia book series, the movie will debut on Thanksgiving Day 2026 and will have a four-week window before launching on Netflix, the analyst tells investors in a research note. Roth views the announcement as a “significant deal” for Imax given its exclusivity. Netflix will also provide meaningful marketing support, something it has never done for a movie playing off its own platform, Roth points out. It believes “Narnia” could surpass $20M domestically in its opening.

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