Live sports content is generating waves for Netflix ( NASDAQ:NFLX ), and analyst Brian Pitz of BMO Capital Markets seeing robust potential. Maintaining a constructive view, Pitz raised the price target of the company to $1,000 from $825, a sum 21% above its January 14 closing.

With Monday Night Raw and exclusive U.S. rights for the 2027 and 2031 FIFA Women's World Cup events among its sports programs, the streaming behemoth is adding more. These additions coincide with successful events including NFL games broadcast last year and the boxing battle between Jake Paul-Mike Tyson.Live sports are becoming more and more popular, so Netflix seems ready to draw in fresh members, particularly with its $6.99-per-month ad-supported subscription plan.

Pitz projects a significant rise from past projectionsthe ad-supported subscriber base might reach 90 million by year-end.The planned increase in members fits the expected change in worldwide advertising budgets to Netflix this year, which will enable higher revenue growth in the next years.

This article first appeared on GuruFocus .